Marissa Luca
Baller & Shotcaller

Costco

Costco

 

Role: Art Director Company: Evy of California

Costco was looking to produce a gender neutral children’s apparel line and Evy was tasked with the presentation. I was responsible for Art Directing under the Creative Director. The end result was a licensed pitch that was super clean and could work for a broad spectrum of cool kids.

 
 
 

 
 
 

Collection Ideation

 
 
 
 
 

Mood

Clean, soft, textural, and universal, were key words for this project. Nothing could overwhelmingly stand out as gender specific, although some items would inevitably tow the line, to accommodate customers that wanted to take a smaller step into the concept of total neutrality.

 
 
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Seasonal Collections - Fall & Holiday

 
 
 
 

Holiday Linesheet

 
 
 
 
 

Fall Linesheet

 
 
 

 

 

I have more work too.