Role: Art Director Company: Evy of California
Costco was looking to produce a gender neutral children’s apparel line and Evy was tasked with the presentation. I was responsible for Art Directing under the Creative Director. The end result was a licensed pitch that was super clean and could work for a broad spectrum of cool kids.
Clean, soft, textural, and universal, were key words for this project. Nothing could overwhelmingly stand out as gender specific, although some items would inevitably tow the line, to accommodate customers that wanted to take a smaller step into the concept of total neutrality.
Seasonal Collections - Fall & Holiday