Role: Art Director, Senior Graphic Designer Company: Hybrid Apparel
These three collections were done for Fall & Spring trends.
We started with a trend we observed, in the open market, and created small seasonal collections that articulated those trends in a fun and demographic-specific way.
This collection was drawing from the French trend that presented itself in 2018 - my team created and produced a line, designing into that trend. I created the graphics and art directed the final presentation.
For this collection, I art directed, created the color story, merchandised the bodies, and did some of the graphics. Although, they were mostly executed by a super talented junior’s artist.
For this collection, I art directed, and merchandised the color story, bodies, and graphics.